Tag Archives: remix

How to avoid taking a financial loss on music at your dance studio

piano keyboard money billsMusic is a part of every dance studio. Music is used in just about every dance routine. Therefore, it’s important to have a good understanding of the costs of music in your studio, and how to charge appropriately for it, so that you don’t take a loss on your studio’s music expenses.

There are two major expense areas associated with music in the dance studio, Performing Rights Organizations (PROs) licensing fees, and music editing and remixing costs. In addition to these two costs, there are potentially other expenses if you have a competitive studio and audio CDs must be created for competitions. Also, if students expect to receive rehearsal CDs, there is a cost associated with that as well. However, for this article, I will ignore CD-creation costs since today there are online options for sharing music privately with students, and many competitions accept music uploads or submission via iPod or flashdrive.

To find out dance studio’s Performing Rights Organization costs, I contacted the two primary PROs in North America, ASCAP and BMI, and found their published annual fees for different sized dance studios. (Size is determined by total number of students.) I ignored SESAC licensing fees since the number of music artists they represent is a very small fraction of the other two major music PROs, and many dance studios don’t use any music represented by SESAC.

This leaves us with the last major expense in music for a studio; editing or remixing music to optimize it for dance routines. No matter what avenue you use to get your dance studio’s music edited or remixed, whether it’s done yourself, left up to each dance teacher, or if you hire a professional, there is a value associated with music editing that should never be absorbed by the studio nor the choreographer. In my experience, $29 is an average value for editing a song optimally for dance routines. In addition to editing a song, many popular songs today need to be cleaned of inappropriate lyrics, which requires skill and time to do. Also, competitive studios may benefit from having unique remixes created for group routines, especially high-calibre or “elite” teams. These unique remixes can be created at an average price of $99.

I have prepared a spreadsheet, below, showing the total music costs using average studio sizes shared by members of the Facebook group, Dance Teachers’ Network. I have divided the spreadsheet up into three typical studio sizes; a smaller studio with 130 recreational students and no company students; a medium studio with 352 students of which 77 are competitive; and a large studio with 690 students of which 115 compete.

Dance studio music financials 2015

The important thing to note is that in order not to have a loss on the studio’s music costs, these example studios charge a modest annual music fee per student. For many studios, $19 per student will cover all music expenses, and create positive cash flow for the studio, an extra $800 for the small studio example. However, each studio is unique, and will have a slightly different cost structure. After analysis, you may discover that you have a high number of routines per student (such as the Medium-sized studio in this example), and if that’s the case, the annual music fee you charge might have to be $24 or $29 per year in order not to take a loss.

Bear in mind that every studio is different in its approach, in terms of number of students and number of routines performed, and therefore the annual music fee needed to result in a profit and not a loss for each studio is different as well. The important thing is to run the numbers for YOUR studio, so that you come out ahead, or at the very least, break even. (It’s best to build in a small profit cushion to guard against unexpected expenses that always seem to crop up.)

If your studio has never charged an annual music fee before, you may have some dance parents question this new charge (even if it’s pretty small). Keep your explanation simple and straightforward; that this small annual fee covers all of their student’s dance music expenses for the year, including obtaining the license to use the music in their routines from the relevant Performing Rights Organizations, as well as all editing and remixing costs.

Alternatively, in your studio’s market, it just may not be feasible to have an annual music fee to be competitive with other studios in your area. If that’s the case, the music fee of approximately $19 could be added to your regular annual registration fee.

In the spreadsheet above, I have shown two different options (out of many) that a studio could choose in order to create positive revenue associated with the studio’s music. In Plan A of the spreadsheet, the same annual music fee is charged to both Recreational and Company students. However, it’s reasonable to charge Company students a slightly higher music fee since they often perform in more routines, especially solos, or in elite groups which have more expensive custom remixes. Therefore, in Plan B of the spreadsheet, I show the studio’s net music profit if Company students are charged an additional $10 over what Recreational students are charged.

In all cases, this spreadsheet shows how smart dance studios cover their music costs (and even have a few dollars left over). Conversely, studios that don’t charge an annual music fee wind up having to absorb their music expenses from other studio revenue.

If you are a dance studio owner, and have any questions about properly handling music income and expenses for your studio, please feel free to send me an email at morriss@squirreltrenchaudio.com. I’d be happy to provide you with a modification to this spreadsheet using your studio’s exact number of students and routines.

As always, if you have music editing or remixing that you’d like to have done flawlessly and professionally, please email me, visit my Legitmix library, or use this online Request Form.

Happy dancing!

DIY’ers: You should be charging for editing music

It’s a fact, dance teachers and choreographers need to use edited music in their routines. Some choreographers edit their music themselves, others ask a friend or family member to do it, and others send it out to a professional. No matter how you do it, whether it’s yourself, or hiring out a professional to get it done, you should be charging your students (or your studio) when you edit or remix music for the routines that you choreograph.

music-moneyMusic editing and remixing is not free. It takes time, effort and skill. Your dance studio wouldn’t dream of giving away choreography or costumes for free, why would the time and energy to work music into shape for a routine be any different?

Your time as a dance teacher/choreographer is valuable. You charge students (or your studio) for your time in developing choreography and then teaching it to your students. You are paid for that service. When you devote time to creating or editing your music, that’s valuable time you are taking away from other activities, no matter whether that’s family time, time at another job, or time you could be spending creating even more choreography.

If you hire a professional to have your music edited, normally you would not absorb that cost; you should be passing it on to your customers, which in the case of a dance studio, are your students. Therefore, when you do the music yourself, you should still be charging appropriately for the service. If you don’t, you are short-changing yourself.

A good starting point for determining how much you should charge is to take note of the average time it takes you to edit a song. Say it takes half an hour to edit a song, and you charge your studio $50 an hour for teaching dance or creating choreography. In that case, you should charge the studio $25 for the song editing service. If you spend, say, two hours creating a complex song medley for a competitive group routine, then it would be appropriate to charge $100 for the music for that group.

If you are also the studio owner, you should be charging a music fee to cover not only the costs of getting the music into shape for the routines, but also to cover your ASCAP/BMI/SESAC fees. Smart business owners charge a mark-up on services purchased on behalf of their customers to cover the employee time and expense involved in procuring the goods. Studios do this as normal business practice for procuring costumes.  The same should be true for procuring quality music. Say your studio has 100 students, and you pay $600/year in ASCAP, BMI and SESAC fees. This means that the base cost of providing the music licenses to your studio is $6 per student per year. If the studio then charges $9 per student per year as a music usage rights fee, then the studio is covering the cost, plus making a few extra dollars as well.

The same concept applies no matter if you edit your own music or send out a remix to a professional. If you spend $199 to create an exciting and original remix for a group routine with 15 students in it, that works out to $13.33 per student. If the studio charges $15 per student as a music remix fee for the routine, then not only does the studio cover the cost of the exciting remix, the studio is also making a small profit. Here’s an article explaining how to cover all your music costs.

The bottom line is: Don’t sell yourself short.

And when you need a professional to get your music right, Squirrel Trench Audio is at your service. We are thrilled to have helped hundreds of dancers around the US and all over the world, have spectacular music for their routines. And since we understand that cost is often an issue, and costs need to be kept to a minimum in most situations, we have a catalog of music that has already been edited or remixed, and is available for immediate purchase at a price far less than custom editing or remixing.

Uptown Funk – Super squeaky clean version

uptown white carResponse to Squirrel Trench Audio’s clean versions of Uptown Funk has been overwhelming. It’s wonderful to know that dance teachers, fitness teachers, school recitals, hip hop classes, and more, will all be enjoying a clean, school-age appropriate version of this instant classic hit. Mark Ronson and Bruno Mars have come up with an amazingly fun, funky, and catchy tune.

In addition to the full-length clean version, we now also offer a super-squeaky clean version of Uptown Funk, with the words “sexy” also removed in addition to all of the other objectionable lyric content removed. This version also has the exciting intro as played in the band’s Saturday Night Live performance from the fall of 2014. Take a listen to the super-squeaky clean version:

This version now complements the many other clean versions Squirrel Trench Audio has created for you. Here are links to all the other versions and lengths:

4:28 (Full length, regular clean)2:582:46 • 2:322:151:59

If you know you need a shortened version, but aren’t sure which one to get, you can get every version in this clean Uptown Funk collection here:

Get more Squirrel Trench remixes at Legitmix

In addition to having just about every clean version of Uptown Funk you might need, we have also done customized versions as well. If you need a clean Uptown Funk, but with something modified, we can get that done for you. Just use this Request Form, and we’ll make it happen.

The economics of a competitive group dance routine

1902765_10152284887868103_160835853_n.jpgIt’s pretty amazing how much time, sweat, rehearsal, effort, and money goes into putting a competitive group dance routine on stage. I think it’s terrific and amazing that so many dance parents are able to give their kids the experience, discipline, camaraderie, and excitement of performing an intricate routine, complete with music, choreography, and costumes. While the kids on stage and the choreographers are the ones who get the medals and awards, really it should be the parents getting the awards for making it happen!

One thing I am always surprised about is how often these amazing routines go on stage, and are performed at competitions, with less-than-perfect music. Often times the music for these routines have jarring clicks, jumps, awkward timings, and mis-matched phrasing. While competitive dance is not judged on the quality of the soundtrack, bad music edits can make counting and choreography more difficult for the dancers since musical phrases can wind up with nonsensical timings like 9.7 beats instead of 8!

It surprises me that so much music with significant issues winds up on the competitive stage when you consider how much time, energy, and money goes into each dance. After all, the music is the foundation of the dance, and great music serves as the inspiration both for the dance teacher/choreographer as well as the dancers themselves. There are some studios, such as Mather Dance Company in the L.A. area, that go so far as to have original music commissioned for them by professional recording artists. While understandably, that kind of budget is out of reach for many studios, working with a skilled music editor is quite reasonable, especially when you think about the finances that go into each competitive routine that is put on stage. After all, we wouldn’t dream of putting a dancer on stage with a wrecked costume, so why would be put them on stage with wrecked music?

So let’s take a quick look at the cost to put one competitive dance on the stage. Oftentimes a unique music remix can be created for $199 or less, so I will wrap up our analysis by looking at that music cost as a percentage of the total cost of putting a routine on stage.

To make this calculation, I’m going to use conservative estimates. For many studios, the costs might be much less, while at others, they might be far more. For this example, let’s use a group routine with 15 dancers. If each of those company dancers is paying an average of $180 per month in studio tuition, and is in a total of 8 competitive routines, then their combined total studio fee, on a per routine basis is: 15 kids x $180 x 10 months / 8 total routines = $3,375 combined cost per dance. No matter if a guest choreographer is brought in, or the studio’s own teacher creates the choreography, that takes considerable effort, so we’ll budget $500 for the choreography. Next, costumes can easily run $125 per, for competitive routines, so that is another $125 x 15 = $1,875. But we haven’t even gotten to entry fees, let alone hotel and food costs that dance parents incur. If a competitive routine is entered into three regionals and one nationals, the entry fees can easily be $40 per regional and $50 per national. That is 15 x ((40 x 3) + 50) = $2,550. We are up to $8,300 for the combined routine cost, and we haven’t figured hotel or travel expenses yet.

Let’s assume that one of the regionals is near enough to the studio to not require a hotel, and let’s use a conservative estimate that the other two regionals will require one hotel night, and that the nationals will require four hotel nights. That’s a total of six hotel nights, so our calculation is 15 families x 6 nights x $110 / 8 routines = $1237. Let’s just round up to $1300 when you figure in food on the road. We’re also going to assume that families don’t have to purchase air fare to get to Nationals.

So our total cost, to put one group competitive routine on stage in all competitions is $3375 studio time + $500 choreography + $1875 costumes + $2550 entry fees + $1300 hotel costs = $9,600. Now imagine spending even as much as $200 for a spectacular custom music remix. That $200 represents 2% of the total cost in putting the routine on stage. Some would say that that is money well worth it. But I might be slightly biased as a music professional. Even if it’s not worthwhile to spend $200 on the music for a competitive group routine, it’s still very much worthwhile to spend $40 on having smooth and seamless music edits handled by a professional.

Don’t Let Your Audio Degrade

clean_music_by_fatihakgungorWhen editing, cutting or mixing music yourself, don’t let the audio degrade. Be careful when you do audio editing. Sometimes I get requests to fix or clean already-edited songs, and when I hear the edit supplied, it sounds like a bunch of squirrels have gotten in and trenched the music.

There are many reasons audio can get degraded, and many different types of problems that inexperienced music cutters can create. When you put degraded music on stage, it’s really not much different than putting a dancer on stage with a tattered costume.

Here are just a few things to watch out for:

  • Don’t let the volume drop. You don’t want your music to be far softer than everyone else’s. Trust me, this happens.
  • Don’t turn up the volume either. You may not hear the distortion on your laptop or iPad, but when played on a large sound system, the distortion sounds terrible and piercing. I’ve heard this in competition a number of times as well.
  • Don’t make a copy of a copy of a copy of a copy of an mp3, or get the audio from YouTube. People think that you can make a copy of a digital audio file, and it will never degrade. That’s true of AIFF or WAV files, where all of the audio information is retained in the file. But mp3 degrades the audio a little bit every time it’s saved. So when you make a copy of a copy it gets worse, just like a cassette (though not as dramatically worse of course). One generation of high quality mp3 is not that much worse than the original. But several copies like this, and it sounds awful compared to the original.

There are many other pitfalls that inexperienced music editors introduce into audio they are creating, including fade-outs at strange places, pops, clicks or irregular jumps in the beat, copying bad audio from YouTube, and more.

Of course you can prevent degraded audio by taking advantage of the services offered by a professional music editor/remixer who has years of experience manipulating audio. One service springs to mind as someone who specializes in understanding the musical needs of competitive dancers. But if you already have edited your music, and you need it fixed up or cleaned, we are happy to help.

All You Need Is Help From Friends

the-voice-judges-finale-performance-with-a-little-help-from-my-friendsRecently a dance teacher requested a mix of songs, for the benefit of a little girl fighting stage 4 cancer. This teacher wanted to use the song All You Need Is Love combined with others for a 2.5 minute routine. I added the Tom Petty song I Won’t Back Down and wrapped it up with With a Little Help from My Friends. To create freshness, I used cover versions of all of these songs; Brandi Carlile’s upbeat version of All You Need Is Love, Blake Shelton & Dia Frampton’s The Voice version of I Won’t Back Down, and concluded with Brandon Roush’s The Voice version of With A Little Help From My Friends.

This uplifting and original Squirrel Trench mix is perfect for any dance routine designed to pay tribute and be inspiring to someone going through a tough time, whether it’s a medical battle or the loss of a loved one.

Get more Squirrel Trench remixes at Legitmix

Katy Perry, Queen of the Super Bowl

katy perry chessmenWhile 2015’s Super Bowl was one of the finest from a sports perspective, Katy Perry’s halftime entertainment may have stolen the show. Inspired by this amazing spectacle, this Queen of the Super Bowl mix features the first two numbers from this performance, Roar and Dark Horse. The length is 2:41 for a jazz or hip hop dance routine.

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Squirrel Appreciation Day!

squirrel-jazz-hands-iconGuess what day it is? GUESS. WHAT. DAY. IT. IS! It’s Squirrel Appreciation Day! (No, I have never heard of that before either, but I guess it’s really a thing.)

In honor of Squirrel Appreciation Day, it is our turn to appreciate YOU, our fabulous clients who keep Squirrel Trench Audio busy with all of your custom music editing and remixing requests! And to show our appreciation to you, we are giving away a FREE edit of Colbie Caillat’s beautiful song “Try”, which is perfect for a lyrical dance. Get your FREE copy of Try right here on Legitmix:

Get more Squirrel Trench remixes at Legitmix

Two minute songs for dance recitals and competitions

Here is a collection of music, edited and remixed for your dance routines that need be two minutes or less, no matter if it’s being used for competition, recital, or talent shows. These songs cover a range of dance styles, including jazz, tap, lyrical, and contemporary. Some of these songs are fresh off the charts, and there are a few classics mixed in as well. You can purchase any of these songs individually, or you can buy the entire album of 16 songs for only $34.95*. That is a very large savings compared to buying all of them individually. Best of all, they are ready to be choreographed, no further cutting is required.

Get more Squirrel Trench remixes at Legitmix

*The price for this album of 16 songs is $34.95, if you already own all of the original songs in it via your iTunes library. If you don’t already own some of the songs, you can purchase them for $0.99 or $1.29 as specified, when you checkout at Legitmix.

For those new to Legitmix: The way it works is that when you want to purchase an edited or remixed song, Legitmix checks to see if you already own the original song(s) in your iTunes purchased list. If you already own it, you only pay for the edited or remixed song in your shopping cart. If you don’t already own the original song in iTunes, you have the opportunity to buy that too, at the normal iTunes cost (usually $0.99 or $1.29). For more on how it works, you can watch this video, or go to the Legitmix site.

Take a listen and take them home if they are what you’ve been looking for! Feel free to leave any feedback in the comments below as well.

Five songs for your next lyrical routine

Here are five beautiful songs, perfectly edited for your next lyrical competition or recital routine. Start to finish, these songs are edited to be as flawless as your choreography. Give them a listen, and if any one of them is the perfect song for you, take it home via the Legitmix shopping cart.

  1. Try by Colbie Caillat (This is a FREE edit)
  2. Only Hope by Mandy Moore
  3. Safety Dance by Sleeping at Last (yes, this is a lyrical version)
  4. Rhiannon’s Breath is the Wind; mashup by Fingertrouble; original songs by Fleetwood Mac and Sia
  5. You’re The One That I Want by Angus and Julia Stone (yes, a lyrical version)

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Get more Squirrel Trench lyrical edits and remixes at Legitmix

If you need a custom edit or remix, click here for an online form to get started.